Tuesday, February 13, 2007

Kellogg's Hot Wheels cereal

Kellogg is on to something. Last week I reported on the Barbie Fairytopia cereal hitting markets. Now I've discovered Hot Wheels, a new cereal obviously targeted to boys. As you can see from the photo, there are at least three design versions of the box. The back features cut-out collector cards.

There are several interesting aspects to these new cereals:

1. Kellogg is recognizing the time-tested value that cereal marketing is done best when it highlights pop culture.

2. Kellogg has partnered with Mattel on these new cereals. A good partnership, and certainly a good replacement for its loss of Disney.

3. Hot Wheels and Barbie are resurrections of previous cereals from 2 decades ago. Hopefully other cereals from the past will find new life for a new generation!

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