Cheerios Snack Mix

OK, it's not a breakfast cereal, but Cheerios' new Snack Mixes (in original and cheddar flavors) are worth noting.

With the growing struggles that the big cereal makers are having, they must find ways of strengthening their brands. Innovation is essential.

Cheerios is one of the strongest cereal brands going, and it is wise for General Mills to do all it can to keep it in the forefront of consumers' minds. They have already recognized that it is a perfect finger-food for children, and now reinforce that it has a role as a snack food. (With this latter emphasis, they have already done something similar with Chex.)

---

Technorati Tags: cereal, General+Mills, Cheerios, BreakfastBowl