Thursday, April 30, 2009

Kellogg and truth in advertising

Kellogg recently agreed to settle with the U.S. Federal Trade Commission after charges were laid concerning false claims in advertising. Kellogg stated that Frosted Mini-Wheats improve children's attentiveness. The FTC charged that these claim were false and that Kellogg misrepresented the clinical study in question.

Kellogg has been trying hard to emphasize the nutrition soundness of its cereals, especially for children, but this time they tried too hard.

(Source: Bloomberg)

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