Wednesday, February 02, 2011


For many of us, memories of our childhood include getting toys in our favorite cereal boxes!

Unfortunately, in recent years the use of premiums has become virtually non-existent. Certainly, many of the toys we desired were just plain junk. But, it made the whole cereal experience much more fun than the more serious tones today.

Well, word is out this week that Mattell has partnered with General Mills to give away custom-designed Hot Wheel racers in five cereals. To add even more excitement, each box will have a promotional code that can be used on the Hot Wheels Racing Circuit website to race against other players online.

This is not the first time that Hot Wheels have been given away with cereal. Hopefully, it will spark a new trend toward more premiums, and more breakfast fun!

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