Crunchy Nut superhero

Maybe it's the recent superhero craze associated with some prominent movies, but Kellogg is jumping on the bandwagon with its introduction of The Crunchy Nut, a superhero whose mission is "to seek out people suffering from dull breakfasts and put the fun back into cereal bowls everywhere." As part of their new campaign he recently appeared on Jimmy Kimmel Live.

Obviously a marketing gimmick, but a few noteworthy points. First, it's a mascot for an adult cereal, something we don't typically see. And, it suggests that Kellogg is intent on building the Crunch Nut brand. In fact, they also recently introduced a new Caramel Nut variety.

I haven't tried this new flavor, but I wasn't overly impressed with the first two that I tasted. Nevertheless, the cereals must be getting some traction, and Kellogg must believe that there is a strong future for Crunchy Nut.

Press release here.