Saturday, August 17, 2013

All the monsters are back!

One of the most celebrated cereal franchises is General Mills' monster cereals. For decades the company has had a cult following of its monster-themed cereals, which in recent years have only made their appearance around Halloween.

Cereal fanatics will be overjoyed to learn that one of their biggest fantasies is to be re-lived. According to a photo on Serious Eats it appears that for 2013 General Mills will be releasing the entire monster family. In addition to the regulars (Count Chocula, Boo Berry, and Franken Berry) we will see the return of two lesser known monsters who made their debut approximately 40 years ago: Frute Brute (although notice the spelling change from the original "fruit") and Fruity Yummy Mummy. These latter two cereals did not last long in the market, and to this day are rare, collectible boxes. If this photo is legit, this will give several new generations an opportunity to try to them for the first time, and us old folks a fun trip down memory lane.

Good move General Mills! Nostalgic cereals are a great marketing opportunity. We want more!

(Tip from Cereal Fix)

UPDATED 8/20/13: Official statement from General Mills

UPDATED 09/10/13: Even better - Target is now selling vintage versions of these boxes!

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