A Killer concept in London

In my last post I highlighted how mymuesli is creatively reinventing cereal in Germany. But, this is not the only European company taking cereal to a new level. This time we go across the pond to London where two brothers (and identical twins!) are preparing to open a cereal restaurant called Cereal Killer Café. Sure cereal restaurants are not new - I've been talking about them here for over eight years - but this goes beyond the much more limited attempts in the U.S.

Alan and Gary Keery have a grand, passionate vision for their cereal amusement park. Claiming to be "obsessed with everything cereal" they are going all out, offering over 100 different kinds of cereals from numerous countries. And to make it even more interesting there will be 12 varieties of milk and 20 different toppings. But, this is more than about cereal as a food. For true breakfast enthusiasts they are creating a nostalgic café  where hundreds of pieces of cereal memorabilia from the 80s and 90s are displayed. Here you will not only be able to get a great bowl of cereal to consume, but you can immerse yourself fully into an experience that celebrates cereal culture.

This will be a fun venture to watch, and it may provide a template for what cereal restaurants should be like. Cereal Killer Café may not be easily scalable, but it offers far more excitement than the much simpler model adopted by early innovators like Cereality. In the home of breakfast cereal, the U.S., there is no reason that something like this could not be successful.

(Special thanks to several Breakfast Bowl followers who brought this to my attention: Lynda, Luke and Jerry!)