Tuesday, September 29, 2015

Creative Packaging

Over the years I have highlighted innovations in cereal packaging. If companies are looking to innovate this is definitely one area in which there still is lots of room for creativity and new thinking. Unfortunately, it seems to be difficult for the major players to think "outside the box."

Recently I came across some concept projects developed by a graphic design student, Mun Joo Jane, at the Art Center College of Design in Los Angeles. She came up with a couple of cereal packaging ideas that truly draw attention. In particular, her Special K package (rebranded as K+), while elaborate, would certainly stand out on the grocery store shelves and at home.

Take a look at this idea, plus a much more austere concept, and tell us what you think: https://www.behance.net/gallery/27278793/Kelloggs-Cereal

I wonder if the cereal companies are paying attention?


Anonymous said...

it is really inovative

E.C said...

This packaging looks great. It definitely shakes up the designs of the cereal boxes out there! Cereal itself is seen as kind of a boring breakfast but I think with designs like this, more adults will be inclined to buy and hopefully eat the cereal! The measuring cup lid is a fun but innovative little aspect to it too! Do you think this will be the case? With the many people the skip breakfast now, a little design change might help with that issue.