10,000 boxes Lucky Charms marshmallows coming soon

General Mills' Lucky Charms is one of the best-selling cereals out there, and one of its most-loved features are the colorful marshmallows that accent the experience. It is not uncommon for people to eat the marshmallows only, or to consume the cereal pieces first in the bowl, saving the marshmallows until the end. General Mills' knows all this, and wants to capitalize on it.

A couple of years ago the company held a contest, where 10 boxes of marshmallow-only Lucky Charms were given awarded. Now, they want to play this up to a much bigger scale, with the plan to give out 10,000 boxes! Starting this month, look for specially marked boxes of Lucky Charms that will contain a special code printed inside the box. Visit their website, and if your code matches, General Mills will send you one of the rare, special boxes.

In the past, some have argued that Lucky Charms Marshmallows should be sold in stores, but this is far more valuable to the company. This generous offer creates tremendous buzz for Lucky Charms, and, at least in the short-term, will sell a ton of cereal as people frantically search to discover whether they will be the truly Lucky ones. Such brand energy is just what General Mills needs, and is one of the creative ways that cereal companies must come up with to restore the fun of breakfast cereal amid sagging sales.