Kellogg is ramping up new restaurant experience

As further confirmation of my recent suggestion that we are entering a new era of cereal restaurants, Kellogg just days later announced that they will be launching a "new immersive cereal experience" in New York city, this winter.

In the meantime, this past Sunday the company shut down Kellogg's NYC, their much touted concept restaurant in Times Square to prepare for the move to downtown. With the success they experienced, and from what they learned in the process, it was determined that their initial location was too small. Now they have grander plans in mind: "Significantly larger than our current location, the new spot will be able to contain an explosion of cereal inspiration and fun... [and] a more immersive experience and new kitchen to explore cereal in exciting, fresh ways throughout your day.

Kellogg is not saying much more at this time, but it is clear that they are thinking big and "outside the box." This could contribute further to expansion of cereal restaurants, not only by Kellogg, but other companies as well.

We'll be watching!

(Photo source: Kellogg's NYC)