Wednesday, October 11, 2017

General Mills ramps up the winter cereal race

It's not only Gingerbread Spice Life that is catching people's attention as we get closer to winter. A number of sources recently revealed that General Mills will soon be making Cocoa Puffs and Lucky Charms available in limited edition varieties: Cinnamon Vanilla Lucky Charms and Hot Cocoa Cocoa Puffs. These will be available at Target, and should be fun comfort foods for the shorter days ahead. I'm sure we'll see others as well, including the annual appearance of Christmas Cap'n Crunch.

Further examples of how seasonal cereals are a great marketing strategy for cereal companies!

1 comment:

Debbie Gilbert said...

And what exactly makes the Cocoa Puffs "Hot Cocoa"? Is it the same old cereal, except that they tossed some marshmallows into the box? That is so lame. Doesn't even qualify as a new "flavor."