Good news for Teen-Age Girls

New study (sponsored by General Mills) reveals that "Long-term U.S. Study Shows Teen-Age Girls Who Frequently Eat Cereal Weigh Less On Average", and that the "risk for being overweight increased among the girls who did not consistenly eat cereal".

 

LINK

 

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Technorati Tags : cereal, teenagers, weight, breakfastbowl

 

Kids, don't tell your parents!

From the WashingtonPost.com, studies that show the value of breakfast for children, and how oatmeal is healthier than Cap'n Crunch (surprise, surprise!). An excerpt:

 

"Simply eating breakfast produced better test results than missing the morning meal -- findings that echo results of numerous other studies. But the researchers also discovered that boys and girls performed better on the tests when they ate oatmeal than when they had Cap'n Crunch. (The research was funded by Quaker Oats, maker of both products used in the study.) "

 

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Technorati Tags : cereal, nutrition, Cap'n+Crunch, oatmeal, breakfastbowl

 

Maybe banks should send us cereal boxes?

From the Times Online (UK):

 

"Research suggesting that three quarters of consumers are more likely to read the back of cereal packets than information sent to them by their financial service providers has led to calls for a simplification of financial correspondence."

 

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Technorati Tags : cereal, finances, breakfastbowl

The appeal of Cereal

More insights from "Adults Get a Taste of Childhood's Simplicity" in the Orlando Sentinel:

 

Cereal evokes strong memories. It is comfort food. It is a reminder of simple childhood pleasures. It is candy disguised as breakfast.

"It's a reference point that's powerful," says David Roth, co-founder of Cereality Cereal Bar & Cafe. "Cereal is one of the first foods you eat."

...

"Cereal is universally appealing," Roth says. "It speaks to the sense of joy and freedom and happiness and indulgence people feel."

For those reasons, cereal is among the most commonly bought items: According to the research firm ACNielsen, 95.5 percent of households purchased at least one cereal product in 2004.

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Technorati Tags : Cereal, culture, breakfastbowl

 

Cereal party for adults

The Orlando Sentinel had an excellent article ("Adults Get a Taste of Childhood's Simplicity") about cereal culture today, and I will post a couple of mesages based on it.

 

At the Peacock Room in Orlando, they are hosting a weekly Cereal Sunday event for adult 21 and above where "pajama-clad bargoers huddle around TVs flickering with Speed Racer and Bugs Bunny cartoons. Others sit at the bar, eating Frosted Flakes and Froot Loops."

 

Cool! I want to go to a party like that!

 

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Technorati Tags : Cereal, parties, breakfastbowl

Cereal advertising lies

A recent post by the blogger linkandluigi dealt with the issue of cereal TV commercials, and the images that marketers are trying to portray.

 

Cereal is much more than just food. Through the use of themes, characters, and promotions, cereal manufacturers have been successful at creating an emotional experience associated with breakfast. This is why cereal has become such an integral part of our culture.

 

Seth Godin, in his recent book, All Marketers Are Liars, addresses this by pointing out how companies are successful when they create "lies" that we want to believe.

 

Oh, how we like to slip away into the fantasy world provided by cereal!

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Technorati Tags : cereal, advertising, commercials, breakfastbowl

Chewy Cereal Bars

Here's another recipe using cereal:

 

http://www.towntimes.com/articles/2005/08/26/news/local_news/news22.txt

 

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Technorati Tags : cereal, recipes

MarinO's

It seems like every sports celebrity has their own cereal now. Here's the latest: MarinO's (Dan Marino).

 

LINK

 

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Technorati Tags : cereal, MarinO's, Dan, Marino, breakfastbowl

The Breakfast Cereal Gourmet

The Breakfast Cereal Gourmet is a new cookbook by David Hoffman that should be a tremendous purchase for any cereal enthusiast.

 

Here's a review from The Arizona Republic:

 

Cereal. It's what's for breakfast.

At least, it used to be. Now, according to David Hoffman's new cookbook, The Breakfast Cereal Gourmet (Andrews McMeel Publishing, 2005, $14.95, hardback), it also can be for lunch, dinner and dessert.

This book goes beyond sprinkling cornflakes over a casserole. You'll find dishes such as Cap'n Crunch Crab Cakes, Cinnamon Toast Crunch Ice Cream and Lucky Charmed Utah Lamb, which uses Lucky Charms marshmallow pieces, balsamic vinegar and Dijon mustard to make a cereal-infused balsamic syrup. The baby-spinach side salad is garnished with toasted Lucky Charms oats.

Most of the recipes don't sound as if they have anything to do with cereal. Serve someone the Roasted Poblano Meatloaf, and he'd probably have no idea that it includes Corn Chex. Likewise, the person eating the Black Bean Burgers will be surprised to find out that Kix are part of the recipe.

The nature of the book makes it visually appealing. Cereal boxes tend to feature bright colors and cartoon characters, and much of the book includes photos of different boxes. You'll be able to revisit all your old cereal friends, from Toucan Sam to Count Chocula.

Even if you don't plan to cook, the book is worth reading for the trivia. Grape Nuts, it turns out, has one of the most misleading names in cereal-dom, because grapes and nuts have nothing to do with the product. It's made from wheat and barley. The inventor thought the name was appropriate because the cereal contained maltose, which he erroneously believed was grape sugar, and because the flavor reminded him of nuts.

And there wouldn't be a breakfast of champions if it weren't for a Minneapolis health clinician who spilled bran gruel on the stove. The gruel turned into a crisp flake, which he tasted and realized had potential. He took it to the Washburn Crosby Co., which developed it for market in 1921 and dubbed it Wheaties.

More information on the book can be obtained here.

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Technorati Tags : cereal, books, David+Hoffman, breakfastbowl

 

The "2-Week Fiber Challenge"

Cereal is not all fun. It has a serious side too: Your health.

 

While this is sales strategy mixed in with a public relations campaign, Kellogg wants Americans to eat just one bowl a day of either Kellogg's Frosted Mini-Wheats, Raisin Bran or All-Bran for two weeks. 

 

Get more information at: www.kelloggfiberchallenge.com

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Technorati Tags : cereal, fiber, Kellogg