Monday, August 29, 2005

The appeal of Cereal

More insights from "Adults Get a Taste of Childhood's Simplicity" in the Orlando Sentinel:
Cereal evokes strong memories. It is comfort food. It is a reminder of simple childhood pleasures. It is candy disguised as breakfast.

"It's a reference point that's powerful," says David Roth, co-founder of Cereality Cereal Bar & Cafe. "Cereal is one of the first foods you eat."
"Cereal is universally appealing," Roth says. "It speaks to the sense of joy and freedom and happiness and indulgence people feel."

For those reasons, cereal is among the most commonly bought items: According to the research firm ACNielsen, 95.5 percent of households purchased at least one cereal product in 2004.

Technorati Tags : , ,

No comments: