Monday, August 15, 2005


An excellent article from the South Bend [Indiana] Tribune that describes how

"Cereal lovers roar their passion for the crunchy stuff in testimonials, a cookbook and themed eateries"

Plus, some interesting stats:

Cereal sales

  • Cereal sales themselves have not ballooned, growing to $9 billion in 2003 from $8.5 billion in 1998. But studies suggest that cereal remains a staple for children, teens and adults.

  • Cereal is the third most bought item in the supermarket, after milk and soda.

  • In 2004, 96 percent of U.S. households purchased cereal and the average person ate almost 100 servings during the year.

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