Monday, April 10, 2006

Repositioned cereals

Cereal, like any marketed goods, go through an evolution to respond to shifting consumer demands and whims. Packaging changes frequently. So do the names (for example, Sugar Pops which became Corn Pops and now just Pops). And, at times even the cereal formula itself is modified, with General Mills recent commitment to whole grains.
The Oregonian has an interesting article covering this topic, "Cereal, Seriously".

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