Thursday, July 12, 2007

Cereal goes Simpsons

Summer has kept me busy and away from the computer, but the recent move by 7-Eleven has brought me back.

In anticipation of the upcoming Simpson's Movie, convenience story chain 7-Eleven has come up with some very creative marketing tie-ins, including the decorating of a few select locations to be the Simpson's inspired Kwik-E-Mart. But, the gimmick that has caught my attention, of course, is KrustyO's Cereal. The unashamedly low nutritious cereal adds to the movie's buzz and is a great collector's item for Simpson's fanatics and cereal box collectors.

KrustyO's (apparently made by Malt-O-Meal) is only available at 7-Eleven, and for a limited time.

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