Cheerios beyond the bowl

Have you noticed how almost all cereal boxes on the front feature a picture of bowl with its cereal? Sure, the box contains what's depicted, but is it always necessary?

General Mills has introduced a new design for its flagship Cheerios line, and there's no bowl! Instead are an attractive assortment of O's, strongly reinforcing an already strong brand. It's a sharp look that will make Cheerios stand out on the grocer's shelf.

It's time for some other cereals to sport a new look!

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