Monday, June 22, 2009

Honey and Hispanics

Cereal innovations and extensions are nothing new, but this latest Corn Flakes one has a new twist. Kellogg has introduced Corn Flakes Touch of Honey which they have developed because of their belief that Hispanics prefer honey-sweetened cereal. The over-55 crowd will probably also find the addition of honey to a staple cereal enticing. In a rare U.S. move, Kellogg is also adding Spanish to the box.

This isn't the first cereal targeted to Hispanics in the U.S., but it does indicate a growing trend to meet the changing the demographics around us.

Source: Brandweek

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Unknown said...
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Anonymous said...

Sadly, it looks like Kellog's has discontinued the brand. I really liked it. Now they have a cinnamon corn flake with sugar, but no honey. Oh well. Same old story - I find a product that I really like, but no one else does!