Wednesday, July 15, 2009

Cereal Bowl expands to Middle East

The Cereal Bowl restaurant chain is expanding, and not only in the U.S., but now to Qatar and other regions of the Middle East. As I observed previously the growth of cereal restaurants has struggled in recent years, and it appears that Cereal Bowl is taking a lead over Cereality. Their latest press release indicates that their expansion plans include at least 15 restaurants in the U.S., in additional to the expansion to the Middle East. While the Middle East seems to be a strange location for such a restaurant it may be a great move, as places like Qatar and Dubai are emerging powerhouses and a prime ground for Western companies looking for a foothold. We'll keep watching.

(Source PRLog)

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