Monday, November 09, 2009

Packaging innovations

The Olin Design Group recently passed on to me information on some new bags they designed for food products such as cereal. The bags come in two patented designs, Easy Pour and Zip Pour, both of which provide convenience, reduce packaging and food waste, and still remain attractive for marketing purposes.

Certainly, bag innovations are not new, and some companies have already done a great job with innovative bag designs. The key here is, as I have mentioned before, is for cereal companies to "think outside the box". Some companies have already done so. For example, Target's Archer Farms and several custom cereal manufacturers.

Apart from the practical and environmental benefits, it can also be a great way for cereals to stand out on grocers' shelves and in consumers' minds.

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