Thursday, January 03, 2013

What's Next for the Breakfast Bowl?

I'm pleased to announce an exciting new direction for the Breakfast Bowl beginning in 2013!

It's hard to believe that I've been doing this blog for over seven years. What started out in 2005 purely as an experimentation with the then burgeoning trend of blogging has turned into the world's leading blog on the topic of breakfast cereal. That actually sounds more impressive than it really is, as cereal is not a hot topic in most circles. Nevertheless, there are a number of us out there who are fascinated with the role that cereal plays in culture, both past and present. This is one attempt to explore those dimensions.

But, times have changed. First of all, the cereal industry is continuing to evolve. The recent economic struggles coupled with a highly competitive market has taken some of the creative edge out of this industry. There isn't nearly has much fun stuff to write on any more. Second, blogging itself is no longer the only venue for fans of a topic to learn and interact. Social media is taking on an increasingly larger role.

When I started the Breakfast Bowl my intent was simply to share news about the world of cereal, exploring those things that are shaping the industry and our enjoyment of this breakfast staple. Over time the number of interesting stories worth writing about has diminished, and increasingly I have used Facebook and Twitter to pass along the more obscure and less noteworthy aspects of cereal life.

The one thing I have avoided for these seven-plus years is providing cereal reviews. The enjoyment of eating at the breakfast table is a personal thing, as is taste. I deliberately did not want to take away from my readers' opportunity to enjoy the experience of finding and consuming whatever cereals they were interested in.

It is time, however, for a change. I will continue to pass along interesting tidbits of cereal news on my blog and through social media, and occasionally I will offer commentary on where I see the industry heading and what needs to be done to keep breakfast interesting for all of us. But, starting this month I will begin something new for the Breakfast Bowl: occasional reviews. I am not the first person to do this, but in light of the fact that most of the other bloggers who were doing full-blown cereal reviews are no longer regularly doing them (e.g. Cereal Wednesday) I am going to take that on.

So, watch soon for regular reviews of cereal on the Breakfast Bowl to complement and round out the types of things I have always done here. I will not be reviewing every cereal that comes out, but only those that are noteworthy and interesting. Occasionally, I may even dip into the tried and true, offering reviews of classic cereals we are all familiar with. Hopefully you will not only find these reviews fun, but also helpful as you try to make your own choices at the grocery store.

Despite the limited time I have to maintain this hobby, I am looking forward to this new chapter in the life of the Breakfast Bowl. Of course, none of it would have any significance if it were not be for the hundreds of people who follow this blog, or one of my social media sites. Thank you for sharing in this passion!

No comments: