Cereals that "move"

Today, cereals have to stand out in order gain attention among consumers. Typically, the approach is to make either fun cereals or those that are focused on health and nutrition. What if you could combine the two?

Probably the best example of creative, "out of the box" thinking among health-oriented cereals comes from two irreverent startup brands that highlight high fiber and the effects it can have on the digestive system. These cereals definitely get noticed, mainly through their names. Snickers and juvenile reactions aside, it seems to be working, at least for one of them, so far.

Eight years, a small Canadian firm came up with Holy Crap, and since then it has become a well-known, albeit niche brand in that country, but also available in some U.S. stores as well, and online. While the name is bold, the cereal is no-nonsense health food, and now comes in several varieties, and some line extensions.

Now, building on that outlandishness, a U.S. cereal maker has come up with Poop Like a Champion. Their website has a Monty Python feel to it, which is just the anti-establishment feel they are going for. The "ultra high fiber" cereal contains 16g of roughage, and bills itself as "The Number 1 High Fiber Cereal for Number 2's." It appears to be available only on Amazon at this time.

While this type of bathroom humor marketing has its limits, it does represent the fresh approach that may be needed for some cereals to get noticed in today's stuffy cereal marketplace.