Playing on your strengths

Everyone knows that most people consume Kellogg's All-Bran cereals mainly to assist irregularity. Instead of glossing this over, Kellogg has wisely decided to capitalize on this brand position in it's advertising. While not the first advertising to do this (see Had Your Bran Today?), this latest ad featuring restroom stall graffiti speaks a clear message to anyone who's spent a long time on the throne.

 

See at Adverbox

 

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Technorati Tags : cereal, advertising, Kellogg, breakfastbowl

 

Cereality on wheels

Cereal restaurant, Cereality, is involved in its own form of creative marketing, now as part of a joint venture with Dodge. They have created a "Cereal Sprinter", a customized van that is not only a moving billboard but also a mobile cereal restaurant stand.

 

Press release with pictures here.

 

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Technorati Tags : cereal, restaurants, Cereality, breakfastbowl

 

The Surreal Bowl

Copying the Cereality cereal restaurant concept is nothing new, and is part of the growth of this emerging trend. But, it's not enough to be a copycat. A successful competitor will need to distinguish themselves.

 

The Surreal Bowl may be the first creative alternative in this increasingly crowded market. Located in St. Petersburg, Florida it appears to have an almost cartoon look and feel, and specializes in sugared cereals. (See articles at Slashfood and The Tampa Tribune for more information).

 

It will be interesting to see how it catches on.

 

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Technorati Tags : cereal, restaurants, Surreal+Bowl, breakfastbowl

Don't eat cereal and drive

You may have wondered if I'm still around. The answer is YES! It's just that I took a much needed vacation recently. Now that I'm back we can get back to more Cereal Bowl action!

 

The St. Petersburg Times reports that a man had a car wreck because of being distracted by eating Frosted Flakes while he was driving.

 

NOT Gr-r-r-r-eat!

 

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Technorati Tags : cereal, driving, Frosted+Flakes, breakfastbowl

Cereal and bloggers

Here are some significant blog postings regarding cereal from the past few weeks:

 

Mom's Basement is my Secret HQ! is disappointed with the new Alpha-Bits

 

All this chittah-chattah finds using Froot Loops for crafts bizarre

 

Life is Crap reports that "Tony the Tiger Owes Big Bucks in Child Support Case"

 

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Technorati Tags : cereal, blogs, breakfastbowl

 

General Mills goes liquid

Sorry for the lack of posts recently. I've been moving.

 

General Mills announced a deal with flavored-milk maker Bravo! Foods for a line of milk that tastes like General Mills' most popular cereals. Initial flavors include Trix, Cocoa Puffs, and Wheaties (?!), with the possibility of later adding Lucky Charms, Booberry, and Frankenberry.

 

(Read the story at the Minneapolis St. Paul Business Journal)

 

This is the not the frist foray into cereal beverages. Last fall I reported on Liquid Cereal, but that has appeared to have fizzled. Kellogg's has Drink 'n Crunch, which isn't quite the same but leans in the same direction.

 

This new deal between a major cereal manufacturer and Bravo! (which already has established itself in creating specialized branded milk beverages) could be the one that pushes cereal beverages into the mainstream.

 

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Technorati Tags : cereal, beverages, General+Mills, breakfastbowl

 

Don't eat cereal while driving

You see it all the time. People engaged in secondary activities while driving, like talking on a cell phone, drinking coffee, putting on make-up, even eating a sandwich. But eating cereal from a bowl?

 

In a letter in the Chambersburg, PA Public Opinion, a reader tells of a erratic driver eating cereal while driving.

 

Cereal is a great food. And, it's important to have a healthy breakfast. But, please don't eat cereal while driving!

 

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Technorati Tags : cereal, driving, safety, breakfastbowl

 

Repositioned cereals

Cereal, like any marketed goods, go through an evolution to respond to shifting consumer demands and whims. Packaging changes frequently. So do the names (for example, Sugar Pops which became Corn Pops and now just Pops). And, at times even the cereal formula itself is modified, with General Mills recent commitment to whole grains.

 

The Oregonian has an interesting article covering this topic, "Cereal, Seriously".

 

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Technorati Tags : cereal, marketing, breakfastbowl

 

More on Great Grains

A few months ago I reported on Great Grains, a Utah-based cereal restaurant. This is another upstart in this emerging restaurant concept. The Daily Utah Chronicle has an excellent article that provides an in-depth look at the concept and their business strategy.

 

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Technorati Tags : cereal, restaurants, Great+Grains, breakfastbowl

 

Cereal and bloggers

Here are some noteworthy blog posts on cereal from the last two weeks:

 

Jamie Dodger posts on Cereal Gripes.

 

Ajax in the City ponders the relationship between the amount of milk used with his cereal.

 

A Shroud of Thoughts writes on the history of Kellogg in commemoration of their 100th Anniversary.

 

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Technorati Tags : cereal, blogs, breakfastbowl