Wednesday, December 14, 2005

Taking the fun out of cereal

There has long been controversy over the advertising directed at children. Marketing related to cereal is a prime example. Many cereals are admittedly of poor nutritional quality, and often promoted by popular characters and enticing offers.
Last week the Institute of Medicine of the National Academies issued the "most comprehensive review to date of the scientific evidence on the influence of food marketing on diets of children and youth". As a result of their research they recommended that food companies promote healthier diets, and that marketing practices need to change to reflect this priority. For example, they urge that "licensed characters, such as popular cartoon characters, should be used only to promote products that support healthful diets".
I agree that food companies must take a greater responsibility for their marketing practices, especially to children. But, I am concerned that we may absolve parents from working with their children to make responsible choices. 
Besides, having "fun" cereals is an occasional treat that every should be able to enjoy from time to time.
I just can't see Sponge Bob Squarepants cereal as a serious food!
LINK to press release.

1 comment:

Roni said...

Well we know that the marketing and licensing of these type of 'high profile' characters and products has no end. There's just too much money at stake for the manufacturers.
You can take a look at my current
blog posts to see that commercialism in action.
You are right, parents definetly have to be diligent in what they allow for their children while still allowing them to enjoy their youth.