Tuesday, March 07, 2006

Inside Kellogg

A few years ago Kellogg was struggling as a cereal maker, but it appears that in more recent times it is back on track and again asserts its lead in the market. Much of that can be attributed to the good leadership under CEO Jim Jenness.
Here's an article from the Battle Creek Enquirer, "Aggressive but steady sells the cereal", full of some personal insights and quotes from the CEO. Some valuable glimpses into Kellogg's new attitude and approaches.

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