Thursday, October 26, 2006

Is Froot Loops the same everywhere?

A study published at reveals that Kellogg's breakfast cereals vary from region to region as to the amount of salt they contain. For example, some cereals sold in the United Kingdom and Ireland contain more than three times more than the same brand of cereal in the U.S.

Obviously, Kellogg is tailoring their products to the tastes and cultures of the markets they serve. Sometimes it's the name, other times the marketing, and now we find out the recipes as well. There are many examples of regionalization. For instance, Corn Pops in Canada is a completely different looking and tasting cereal than what is sold in the U.S.

A little troubling, perhaps, for cereal purists.


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1 comment:

Anonymous said...

well ireland dont have fruit loops and corn pops in america are horrible compared to irish corn pops,american ones dont even compare!