Saturday, November 11, 2006

Fortune article on Kellogg

In recent weeks I have made several references to the possible trend in decreased cereal consumption, especially as it relates to Kellogg. Fortune magazine has picked up on this with a brief article, highlighting how Kellogg and other cereal manufacturers are finding it necessary to expand into other foods to see growth in sales and profits. The article quotes an analyst who estimates that only 47% of Kellogg's revenues now come from cereal.

The trend watch continues.

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