Tuesday, December 26, 2006

Disney's nutritional guidelines

As announced last month, Disney has changed its food strategy. As far as cereal is concerned it has abandoned its attempt to work through smaller manufacturers, and before that Kellogg. The new products will also have a lower price point.

New information is coming out now (at Food Navigator USA) that Disney has developed specific nutritional guidelines for its food products (including cereal) to be made and sold by General Mills. Disney is targeting children with its foods, but is insisting that they are made with whole foods and contain significant vitamin D and calcium. In addition, there will be limits on calories, fat, saturated fat, and sugar.

Does this mean that Disney cereals will be less fun than before?

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1 comment:

Anonymous said...

Yes, Lloyd. Disney cereals will be less fun than before. Next story.