Thursday, March 01, 2007

Innovative Design

To get attention in a crowded cereal market you have to stand out. Dorset Cereals in the U.K. appears to have done so with their very attractive line of cereals. Obviously these are targeted to adults, and they represent a health-oriented brand. Nevertheless, rarely does one see true packaging design innovations in cereal, which is strange since few other commodities are so dependent on their packaging. Dorset is an exception.

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1 comment:

Lloyd said...

I have now seen these cereals for sale in the U.S.