Tuesday, March 06, 2007

Nature Valley goes cereal

Nature Valley, the prominent granola bar brand, is now expanding to cereal (a reverse trend compared to cereal companies who launch breakfast bars!). According to their website Nature Valley cereal is "100% natural" and will come in two varieties: Oats 'n Honey and Cinnamon.

It's granola bar cereal.

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Anonymous said...

This is the worst cereal ever. It has some hard bits it it which are dangerous. I broke my tooth have to get a crown. My dental hygenist said she got a bit of it caught between her tooth and gum which took 3 days to work out with a waterpick. They should sell this at the feed store marked "not for human consumption".

Carter said...

It happened to me too... I hate them!!!

finky the kid said...

I know I'm a bit late on this, but I just tried these for the first time thispast week and I really dug it. Perhaps they've made some improvements since early last year?

The two different types of flakes are sweet and remain relatively crunchy in milk, whiel the granola nuggets (for lack of a better term) are no harder than the normal Nature Valley bar (probably less hard, those bars can be like stone sometimes) and soften up nicely in milk.