Tuesday, May 01, 2007

Cereal Poll Update

The results from our latest Breakfast Bowl poll are in. My last question was: "Is cereal a good value for the money?"

Here are the results:

It depends (variety, brand, specials, etc.) - 56%

Yes - 29%

No - 15%

My take on the above results: Not really surprising. 29% seem completely undisturbed by current cereal prices. The majority, however, appear to be shopping with discernment. Considering that this blog may be "preaching to the choir", cereal companies should be concerned about the perceptions consumers have.

Now it's time for our next question. Following up on a previous poll, "What do you add to your cereal?"


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