Saturday, May 19, 2007

Chocolate Chex

Building on the success of its Chex brand, according to their website General Mills will soon be introducing Chocolate Chex. An interesting extension for two reasons: 1) Chocolate appears to be the cereal flavor du jour right now; and 2) this moves Chex slightly away from what it is originally known for: simple and healthy grains.

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1 comment:

Tracey said...

I'm eating a bowl of the new chocolate chex right now, actually, because I saw it in the grocery store and thought it sounded yummy. It's delicious! About half the chex are dusted with cocoa and the rest are normal ones. I recommend it.