Tuesday, July 15, 2008

Vintage Post

Vintage cereal boxes are not new (General Mills made some earlier this year). Now it's Post's turn.

I recently came across three of their cereals in vintage-looking boxes: Raisin Bran, Spoon-Size Shredded Wheat, and Grape Nuts. While not as authentic looking as what I've seen from General Mills and Kellogg, they are nonetheless fun, especially with the historical information on the back panels.

Nostalgia is a great way to sell cereal, as the morning breakfast bowl is deeply embedded in our culture and on our psyches. Cereal companies need to tap into this more.

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