Friday, November 25, 2011

Kellogg backs down

This summer I reported on a dispute between Kellogg and the non-profit Maya Archaeology Initiative (MAI) over the use of a toucan in the latter's logo. At the time it seemed a ridiculous move on Kellogg's part, and I'm glad to see that sanity has prevailed. The cereal company is going to lay off of MAI, and even give them $100,00 toward one of their projects.

A good lesson in how not to do public relations, something Kellogg especially needs to pay attention to in the midst of their financial challenges.

(Source: Detroit Free Press)

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