Ingredient trends

Innovation in the cereal industry takes many different directions. One of the ways that companies try to gain attention is by incorporating ingredients that are either novel or in high demand. In recent years we have seen various ingredient trends emerge, everything from chocolate to chia. Industry publication, BakeryandSnacks.com has recently identified a couple of current hot ingredients to watch.

One is green tea, something already being used in South Africa. Green tea has been shown to assist in weight loss, and with the obsession of many people to lose the bulge this could be appealing to consumers looking for an edge.

Another ingredient is carob. The dark brown flour is being researched for its antioxidant properties, and could offer some unique qualities in a breakfast cereal.

We'll keep watching. Of course, we will want to taste as well. In order for cereals based on unconventional ingredients to take off they have to be flavorful and something people will love to eat!