Perfecting Cereal Milk

It's not a new concept. For several years now a number of attempts have been made to convert the cereal experience into a beverage. So far nothing has really stuck. Breakfast drinks themselves have been around for years and are still readily available. The deliberate introduction of a cereal-flavored drink goes back nine years, and several have tried since, even has recently as this past year. But, as a category this has not become the sought after breakfast alternative.

The latest entrant to the race is an upstart simply called "Cereal Milk". Even though the product isn't even available yet, I am intrigued with their creativity. They are still working on the formulas and trying to arrange licensing agreements with major brands (no easy feat), but if they can get it right their vision could be the breakthrough that will make this fly. I especially like the glass bottles!

Check out their website, including the video. It will be worth watching their progress.