First look at new Disney cereals

As announced a couple of months ago, after working with Kellogg and then trying on their own, Disney now has a licensing agreement with General Mills.

General Mills website now has pictures and information on the first three new Disney cereals, presumably to hit store shelves soon: Little Einstein's Fruity Stars, Mickey Mouse Clubhouse Berry Crunch, and Princess Fairytale Flakes.

Certainly a step up from Disney's disastrous attempt to launch their own cereal brand.

Also, interesting to note that these new cereals are slightly more nutritionally sound than most typical children's cereals, although much of this is merely marketing.

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Technorati Tags: cereal, General+Mills, Disney, BreakfastBowl

Flax Plus Pumpkin Raisin Crunch

I don't typically report on every new cereal that comes along, especially those from the fringe companies. But this one I couldn't resist.

Health cereal manufacturer, Nature's Path, has announced the introduction of Flax Plus Pumpkin Raisin Crunch. I haven't seen the cereal yet on my grocers' shelves, so I haven't tried it. But the name alone has me intrigued.

Sure it sounds healthy. But it's also creative, especially with an ingredient not commonly used in cereal: pumpkin.

Maybe mainline cereal companies need to learn a lesson from Nature's Path. You don't have to resort to gimmicks to get attention. Create a unique, cereal that also tastes great and could have a real winner.

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Technorati Tags: cereal, Natures+Path, breakfastbowl, BreakfastBowl

Weekly Poll Update

The results from our latest Breakfast Bowl poll are in. Last week's question was: "Who is your favorite current Post or Quaker cereal character?"

Here are the results:

Fred Flintstone and Barney Rubble - 40%
Cap'n Crunch & Sugar Bear (tie) - 27%
Quisp - 7%
A,B and C - 0%

My take on the above results: I'm shocked. I thought the Cap'n would run away with it, but obviously the star power of Fred and Barney is too great!

Here's the question for this week:

Now it's time for our CEREAL CHARACTER FINAL PLAYOFF. Using the top two winners from our previous rounds, here is your chance to vote for your favorite cereal character from among all brands. So, "Who is your favorite current cereal character? (FINAL PLAYOFF)"

LINK TO POLL

NEW Cocoa Krispies Choconilla

A couple of days ago I reported on Kellogg's new Rice Krispies with Real Strawberries, but it is not the only new Krispies offering. A more sugared option is also now available: Cocoa Krispies Choconilla, a "blend of chocolate and vanilla flavors". Hardly innovative, but definitely inline with the trend toward more chocolaty cereals.

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Technorati Tags: cereal, Kellogg, Cocoa+Krispies, chocolate, vanilla, BreakfastBowl

NEW: Kellogg's Rice Krispies with Real Strawberries

In an age of culinary convenience, Kellogg has launched a new version of Rice Krispies that includes strawberries. Not the delicious, fresh kind that taste great in cereal, but the freeze-dried ones that add flavor but not like the real thing.

Look for them in your grocers' aisles soon.

More information at: press release and website.

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Technorati Tags: cereal, Kellogg, Rice+Krispies, strawberries, BreakfastBowl

Cereality expands to airports

Cereal restaurant pioneer, Cereality, has announced that it is expanding its concepts to airports. Previously, Cereality restaurants were found primarily on college campuses, targeting college students who enjoy eating cereal anytime of day. With a new location in Newark, and ones opening soon at JFK in New York and in Chicago, Cereality is targeting a new market: travelers.

Great idea. I can't wait to fly into one of those airports!

Story from the Chicago Sun-Times.

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Technorati Tags: cereal, Cereality, restaurants, BreakfastBowl

Kellogg closes Cereal City USA

According to the Battle Creek Enquirer Kellogg announced this week that it is closing its Cereal City USA immediately.

Cereal City was a unique attraction, highlighting cereal past and present, but failed to capture the visitors it was hoping for. It opened in 1998 but attendance slipped dramatically in recent years.

An unfortunate loss of a cereal monument.

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Technorati Tags: cereal, Kellogg, Cereal+City, BreakfastBowl

The failure of mixed messages

I hate to say "I told you so", but a recent move by General Mills makes it awfully tempting!

Reports this week (see AdAge.com) reveal that General Mills is giving up on reduced-sugar children's cereals. Specifically, the "healthier" versions of Trix and Cocoa Puffs will be discontinued due to low sales. Obviously parents are not buying the lower-sugar alternatives.

I have long asserted that "fun" cereals cannot be repositioned as healthier without serious consequences for the brand. People who want Trix or Cocoa Puffs will buy them as they are despite their nutritional inadequacies. If one wants low sugar, high fibre, etc. then the place to go is to one of the many health-oriented cereals on the grocers shelves. Everyone knows that despite the claims Trix, Cocoa Puffs, Froot Loops, Fruity Pebbles, etc. will never be the best nutritional choices, regardless of how they are modified or marketed.

Also, read comments at: The Motley Fool

Technorati Tags : cereal, General+Mills, marketing, nutrition, breakfastbowl

Weekly Poll Update

The results from our latest Breakfast Bowl poll are in. Last week's question was: "Who is your favorite current General Mills cereal character?"

Here are the results:

Trix - 38%
Sonny the Cuckoo Bird - 21%
Lucky the Leprechaun - 17%
Boo Berry - 13%
Count Chocula & Franken Berry (tie) - 8%

My take on the above results: People love the crazy rabbit. I thought Lucky would get more votes, but he is quite annoying.

Here's the question for this week:

I am interested to find out who your favorite cereal character is. For this round, we will deal with current characters and each week deal with one company at a time. So, for this week: "Who is your favorite current Post or Quaker cereal character?"

LINK TO POLL

Cereal and bloggers

Happy New Year cereal lovers!

Here's my latest recap of some interesting blog postings concerning cereal discovered in recent weeks:

Serendipity Mine writes on the joys of buying cereal because of the boxes.

The Blog of Justice contemplates burnt Corn Flakes

Tony wonders why he no longer eats "fun" cereals.

From the Mind of Aliya discovers the disappointment of buying cheap cereal.

Cereal Buzz regularly reviews cereals, including the following most recently: Special K Protein Plus, Trader Joe's Organic Honey Macadamia Grainfest, and Frosted Flakes 1/3 Less Sugar.

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Technorati Tags: cereal, blogs, breakfastbowl