Tuesday, September 13, 2005

Another cereal restaurant

I have previously reported on Cereality, an innovative "cereal bar" restaurant concept that has been getting considerable media attention. But, the concept is still so new that it was only a matter of time before others introduced their own version. The Cereal Bowl is one such copycat that will be launching its first cafe this fall next to the University of Miami.
Their press release says:
The Cereal Bowl is a new breed of café fusing an old time favorite, with a new and exciting twist. Guests will be able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals both hot and cold as well as 50 toppings the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as Oaties™, and cakes will take cereal to a whole new level. WIFI Internet, couches, televisions, newspapers, and periodicals will add to the ambiance of The Cereal Bowl™.
It is interesting that they are launching at a University, just like Cereality. Here's their reasoning:
Founded in 2004 by Kenneth Rader, Joshua Rader, and Michael Glassman, the inspiration for The Cereal Bowl™ was a product of their college days when they noticed that the average diet of a college student often times consisted of a bowl of cereal as a quick and appetizing alternative. 
I just wish someone would start a cereal restaurant near me! 


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