Tuesday, September 27, 2005

Tony the Tiger gets fit?

Kellogg launched "Get in Step" today, a program designed to give "families a simple plan that can help improve their health, get them more active, and help them take control of their weight". To kick off the program, Tony the Tiger led a walk down Hollywood's Walk of Fame.
Apart from the inconsistency related to its sugared cereals, this is another good marketing move for Kellogg, especially as they work to regain the confidence of consumers following the recent low-carb craze.
A "Get Fit Kit" can be obtained at http://www.kelloggs.com/promotions/getinstep/kit.shtml.
The news release is here.

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