Sunday, September 25, 2005

More on personalization

Recently I have reported and commented on the prospects of cereal manufacturers customizing personalized boxes as a way to tap into new markets and reinforce existing ones.While there is still a ways to go with this, Kelloggs appears to be in the lead producing small run boxes. Here's another example, with a local box being distributed in New York to recognize students who won from Monroe College at the national Students in Free Enterprise competition, as reported in the New York Daily News.

Technorati Tags : , , ,

No comments: