Wednesday, June 21, 2006

Cereal in Tetra Paks

The Europeans appear to be innovating on cereal, an American invention. Earlier this week I highlighted the Cerealtop lid gadget for boxes. And, now comes word that the traditional liner-in-box packaging that has been the mainstay of cereal for decades may be about to change.
Packaging company Tetra Pak has developed a carton designed for breakfast cereal, and is launching it in France. They tout the new product as convenient and simpler than traditional packaging. Plus, it could help preserve freshness.
Innovative, yes. But will consumers go for it? In France, probably, especially since breakfast cereal is not as ubiqutous. Although it's innovation may be enough to get attention in North America and win consumers.
Read the article at FoodNavigator-USA.

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