Friday, June 23, 2006

Special K diet and nutrition line

In recent years Kellogg has positioned Special K as a health-conscious cereal, especially concerned about weight. Building on this position, Kellogg will now be extending the Speical K brand to a new line of diet and nutrition products, all protein-fortified. These will part of its new Health & Wellness division. These new Special K products will be comprised of protein wafers and meal bars.

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