Sunday, June 04, 2006

New trend in nutrition labelling?

Food companies have been under much pressure lately to provide healthier products, or at minimum provide consumers nutritional information so that they can make responsible choices. The cereal industry is a prime example, especially since many of the cereals are high in sugar, while targeted to children.
Kellogg Australia announced that they will start putting nutrition information on the FRONT of the package, instead of the side or back. It will be interesting to see if this trend spreads elsewhere. Read more at the Sydney Morning Herald .
I just hope that this extra clutter doesn't impact the creation of creative cereal boxes!


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