Tuesday, March 18, 2008

Cereal lip balm

I know the title is strange, but here's another cute example of brand extension. General Mills has licensed several of its brands to Boston America Corp who makes a a wide range of novelty products. The result is a series of lip balms in crazy flavors like Trix, Cocoa Puffs, Lucky Charms, Count Chocula, Boo Berry, Franken Berry, and Cinnamon Toast Crunch.

But is the lip balm any good?

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