Wednesday, October 14, 2009

Laser branded Corn Flakes

The Internet is currently abuzz with a report (that apparently began with a Tweet) in Britain that Kellogg will soon be etching some of its Corn Flakes with the Kellogg logo as a way to stand out from either fake or generic brand knock-offs. Of course, early speculation was that this was a hoax (even though we are nowhere close to April 1st), but some credible sources such as the Telegraph and AdAge have done their homework and vouch for the story. Apparently Kellogg does have the technology and sees this as a way to strengthen the position of some of its core brands.

At minimum,  this has got people talking and interested in Kellogg's Corn Flakes. And, if it ever does get made, you can bet that they will sell tons of boxes just so people can see the special flakes.

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