Dumb choices
A few weeks ago I reported on the controversy brewing over the Smart Choices Program launched by a number of food manufacturers, including cereal companies.
Things got more exciting recently when the FDA sent a warning to these manufacturers stating the new labelling may be misleading, and calls for a more a standardized system for such simplified nutritional labelling.
In response, General Mills announced this week that they will be abandoning the Smart Choices symbol.
Smart move.
Technorati Tags: cereal, labelling, nutrition, breakfastbowl
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sSh3dEUiZ3f-lH0YBPI_oBDuOGx_5Efwp2uFt7z0sg1J0DIT11ohjjtJg9HHdQBVSzbGaKaK9E_JkpXI2RSOT6P_NCuQQzdcFMz9MYbYtfL7vPYxgYp202xt9qDDNg_d7AdRWLyjZawSkYZBA=s0-d)
Things got more exciting recently when the FDA sent a warning to these manufacturers stating the new labelling may be misleading, and calls for a more a standardized system for such simplified nutritional labelling.
In response, General Mills announced this week that they will be abandoning the Smart Choices symbol.
Smart move.
Technorati Tags: cereal, labelling, nutrition, breakfastbowl
1 comment:
Good for GM. It sounds like another way for manufacturers to befuddle the public in the name of trying to "help" them.
If you're THAT concerned with a "healthy" breakfast, it's not that hard to tell the Fiber One from the AppleJacks.
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