Monday, January 14, 2008

New Year ... New Cereals

The New Year has seen a proliferation of new cereals.

So far, Kellogg seems to be first out of the gate with a wide range of new cereals. There are new additions to their Special K and All-Bran lines, but there are some more noteworthy innovations that have caught my attention:

Wild Animal Crunch - A vanilla-chocolate flavored whole-grain cereal that ties into the growing ecological concern by partnering with Discovery Channel's Animal Planet show. UPDATE 01/21/0802/06/08 - There appear to be at leastare FIVEFOUR different boxes (each with different animals on the front) available for this one cereal.

Frosted Flakes Gold - This appears to be Kellogg's second attempt at a super-charged Frosted Flakes in the U.S., replacing the less than-successful "Tiger Power". This version is much bolder, and the box itself is quite impressive, with an almost foil appearance.

Grab'n Go cereal packs - Playing into the desire for greater convenience, Kellogg has taken two favorite, Corn Pops and Froot Loops, and placed them into individual serving pouches, ideal for people on the go, children's snacks, etc. It is hard to know whether this concept will catch on, but it is a worthy experiment (and better than cereal straws!).

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