Friday, October 28, 2005

Age and habit influence cereal choice

A new study released by Zogby International (and reported in reveals that age and habit are the key influencing factors when it comes to the type of cereal people choose to buy.
Some interesting tidbits:
  • General Mills is the preferred cereal brand
  • Older consumers are more likely to stick to a cereal they are used to
  • Raisin bran topped the list of consumer preference for type of cereal, followed by Cheerios.
  • Cinnamon Toast Crunch is the favorite for those under the age of 30

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