Tuesday, October 04, 2005

Halloween cereal

Over the last few years Kellogg has done a brillant job of marketing Halloween-themed cereals. It is an excellent way for them to maintain distinctive brand identity and loyalty in the midst of increased competition, especially from generics.
This year is no exception. Leading up to the ghoulish occasion three boxes have appeared on U.S. grocer's shelves:
Ghoulish Special Edition Froot Loops crawling with Marshmallow Monster Parts
Creepy Special Edition Cocoa Krispies crawling with Marshmallow Monster Parts
CinnaScary Special Edition Apple Jacks with CinnaMon-Shaped Marshmallows

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