Wednesday, October 19, 2005

Cereal trivia

The Wichita (Kansas) Eagle has compiled a list of interesting cereal trivia, including:

• In 1941, General Mills introduced Cheerioats as "The breakfast food you've always wanted." Four years later, the name was changed to Cheerios.

• One out of every 11 boxes of cereal sold is a Cheerios-type cereal.

• Cap'n Crunch's full name is Horatio Q. Crunch. The character was invented in 1963, before the cereal was created. Cap'n Crunch was made in response to a survey of kids who said they hated soggy cereal. Cap'n Crunch is the No. 1 pre-sweetened kids cereal in the U.S.

• Life cereal hit the market in 1961. The famous "Let Mikey try it" commercial aired from 1972 through '84. It was the longest-running commercial in television history.

• Quisp, the saucer-shaped corn cereal, was launched in 1965. It was reintroduced in 1999 to appeal to the baby boomers who ate it as kids.

• In 1937, Wheaties held a contest for most popular baseball announcer. Ronald Reagan won the contest and a trip to California. While there, he was asked to do a screen test for Warner Bros., which kicked off his movie career.

• Kellogg's Corn Flakes were accidentally invented in 1894 by Will Keith Kellogg. A Seventh-day Adventist and a vegetarian, Kellogg was looking for a way to improve the diets of vegetarian hospital patients. He dried softened wheat and it turned into thin flakes.

• In 1910, W.K. Kellogg bought a full-page ad in Ladies' Home Journal announcing the first cereal premium, a book called "The Funny Jungleland Moving Pictures Book."

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